As a prevention agency, nearly everything NCADA does is in the service of reducing—or actually preventing—the harms associated with alcohol and other drug use. Our Curiosity and Heroin campaign was developed to raise awareness about the heroin and opioid epidemic facing our region. This campaign encourages the public to do three things:  learn more, take action, and get help.

Thanks to the generous support of the DEA 360 initiative, these two ads were aired in the St. Louis metropolitan region during the local Fox2 broadcast of Super Bowl LI:

Natural High - 2016 Rio PSA Once - 2016 Rio PSA