Our Mission: NCADA works to reduce—and actually prevent—the harms associated with alcohol and other drugs. We do this through education, intervention and advocacy.
In St. Louis, airing these PSAs is not the only thing we’re doing to raise awareness, it’s merely the “loudest” thing.
We are educating the community about the addictiveness of “properly” prescribed opiate pain medication, and we are using these PSAs to bring sustained, prominent news coverage to all issues related to this plague. In Missouri that means advocating for a Prescription Drug Monitoring Program (we’re the only state without one); passing a 911 Good Samaritan law so overdose victims are not left to die; making sure first responders have Narcan (the emergency opioid overdose reversal medication) in their vehicles; promoting drug-take-back and home disposal programs; and a host of other initiatives.
It also means continuing to be a non-biased referral source, “the place to turn” for those seeking help either for themselves, or a loved one. And most of all it means building healthy kids and healthy communities by continuing—and expanding—our award winning and highly regarded PREVENTION programming.
These Super Bowl ads, in other words, are a very tiny piece of what we do. They are a small part of a much larger public education and advocacy campaign designed to stimulate and sustain conversation and action. These ads are necessary but, by themselves, insufficient.
Through the generous support of the DEA360 Strategy, these ads will air during the local (St. Louis Area) broadcast of Super Bowl LI.
When Roy Scheider saw the shark in Jaws and understood what he was up against, he famously muttered, “We’re gonna need a bigger boat.”
These Super Bowl ads are our bigger boat.
We do what we can to keep kids close to shore and to provide shark repellent to those who swim. But we must do more. Our programs and services are evidence-informed and rooted in best practices. They work. Prevention works.
Nevertheless, the waters remain shark infested. There is not just a lone, rogue killer out there; there are many, and people are still dying in breathtaking, heartbreaking numbers. Thanks to the efforts of NCADA and many others—from grass roots harm reduction advocates, to law enforcement, treatment, and the medical communities—we are close to a tipping point.
But to get there, we must do even more. With your support, we will. Help us end the opioid drug epidemic and prevent the next one from ever taking root.